President Bola Tinubu has approved the appointment of a new management team for the Nigerian Television Authority (NTA).
A statement stated that the President approved the appointment of veteran media executive Rotimi Richard Pedro as the new Director-General of the state broadcaster.
Other key appointments include Katsina State’s Karimah Bello as Executive Director of Marketing, Stella Din from Plateau State as Executive Director of News, and Sophia Issa Mohammed from Adamawa State as Managing Director of NTA Enterprises Limited.
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Pedro, a Lagos native, is an accomplished media entrepreneur and consultant with nearly three decades of leadership experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East.
A trained entertainment and intellectual property lawyer, Pedro also holds an MSc in Investment Management & Finance from City University Business School, London.
In 1995, he founded Optima Sports Management International (OSMI), which became one of Africa’s leading sports content providers, distributing premium events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in more than 40 countries.
His career includes leading roles at Bloomberg Television Africa, Rapid Blue Format, and consultancy work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters. Notably, he helped the AUB secure exclusive pan-African free-to-air media rights for all CAF competitions.
