Kano State Develops Strategic Communication Blueprint to Boost Maternal and Child Health
The Kano State Ministry of Health, in partnership with MSI Nigeria Reproductive Choices and other implementing partners, has successfully developed a Social and Behaviour Change Communication (SBCC) strategy aimed at improving the uptake of Reproductive, Maternal, Newborn, Child, Adolescent Health and Nutrition (RMNCAH+N) services across the state.
The three-day strategy development workshop was held from June 20 to 22, 2025, at Quarter House Hotels, Malali GRA, Kaduna. It brought together stakeholders from government agencies, civil society groups, traditional institutions, youth organizations, development partners, and the media.
Speaking at the event, the Honourable Commissioner for Health, Dr. Abubakar Labaran Yusuf represented by the Director General of the Drugs, Medical and Consumables Supply Agency (DMCSA), Pharmacist Gali Sule, affirmed the state government’s commitment to transforming health-seeking behavior through effective and culturally sensitive communication.
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He emphasized the importance of using communication as a tool to dismantle harmful cultural practices that hinder access to essential healthcare services, particularly for women, children, and adolescents.
Participants at the workshop were divided into thematic working groups to analyze social norms, behavioral barriers, and enabling factors influencing demand for health services. The discussions were guided by technical experts and consultants who shared evidence-based global best practices and behavioral change theories.
The outcome of the workshop is a comprehensive and inclusive SBCC strategy tailored to Kano’s unique context. It outlines approaches for deploying mass media campaigns, community dialogues, interpersonal communication, and digital outreach to stimulate demand for RMNCAH+N services.
Development partners including UKaid, the Lafiya Programme, Society for Family Health (SFH), the A360 Project, and Matasa Matan Arewa reaffirmed their support for Kano State’s health agenda and commended the collaborative spirit of the initiative.
At the close of the workshop, stakeholders expressed optimism that the new strategy will foster deeper community engagement, empower women and young people, and significantly reduce maternal and child mortality in the state.
Signed:
Nabilusi Abubakar K/Na’isa
Public Relations Officer
Ministry of Health, Kano State
23rd June, 2025
